20 Email Subject Lines for Sales Success

How many emails do you delete daily? I would say nowadays I am deleting over 50 emails daily from a mixture of both personal and work related emails. Why is that? The email is not targeted to me and does not give me a specific reason or value to open it OR follow up. Being in sales myself an open rate of over 30% is great, but the open rate isn’t all that matters here. You want them to buy your services and become long term business clients.

Main advice for a stellar email is to first and foremost, BRING VALUE! Then keep it real, keep it precise, give a call to action, keep it personalized and keep it relevant.

Mass blanketed emails rarely work anymore, and typically attract the low end of the totem poll business wise. You want to make sure your emails are targeted and relevant to the receiver and his business, to make sure that he is the right person to connect with to approve your services.

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I’ve been testing different email subject lines throughout my sales career and have found the below subject lines to get the highest open rates and closes for business below:

  1. Liz, ready for growth?

When you call out their name, you get their attention faster. Dear Sirs or Hey There is degrading and means you are lazy or not doing your research to close the deal.

  1. Netflix Password?

    Never underestimate the power of a JOKE! Humor always works! It lightens your potential prospects up and gives it an airy feeling to het them interested in what you are serving up.

  2. Question about {THEIR PROBLEM YOU SOLVE}?

What problem are you looking to solve when you are emailing your potential client? Make sure this is stated in the body of the email to make sure your reach out provides enough value for them to want to respond and act to buy your services.

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  1. Matt recommend I get in touch

    When you are able to look at your potential clients name on LinkedIn, it is great when you already have someone in common that you can mention that may bring relevance to you and the business you offer by legitimizing your services and making you known with your industry somehow.

  2. Helping you

    If you are not able to help the person you are reaching out to there is no reason to be reaching out in the first place. Make sure you research and know your audience before getting in touch.

  3. I found you via LinkedIn

    Looks great on your end because it shows you are scoping out your propects ahead of time and doing your due diligence prior to reaching out. Kudos!

  4. {DAY OF THE WEEK or PRODUCT YOU SELL} Blues? Let me help

    Turns out not everyone is thrilled about their job! Haha! Most people are on the 9 to 5 grind and are probably not in a great mood. Calling them out and offering a helping hand goes a long way.

  5. 3 Steps to New {RELEVANT BUSINESS THEY OFFER}

    I love lists that guide me to help me or my business. Pointing out flaws or problems within their business that you can help solve will help give them a reason to reach back out to you to use your services.

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  6. {NAME}, what would you do with a few extra grand?

    Money sells! If your business is able to provide them value or straight bring them new money it should be called out in the body of the email, giving them the pathway to the promise land.

  7. A New Strategy from {YOUR BUSINESS}

    Everyone wonders if their current pathway is the right one. Bringing new strategies to the table will help make them believe you know their issues and are ready to help them.

  8. Trying to connect

    This one is simple and sweet, should be followed up with a few dates and times that would work for them to connect a on a call or screen share to go over the services. I have found that when the person is able to physically see you, there is a higher close rate. So WhatsApp, Google Hangouts and/or Skype are all great ways to capture your audience and build a relationship with them.

  9. (NAME OF THEIR COMPANY}

    Another simple subject line for your email, but it gets them to open it to try and find out what you are all about.

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  10. iPhone Users? OR Sent from my iPhone

    Did you drink the Kool Aid and buy an iPhone? You sly dog you! Because the iPhone has the elite branding here everyone thinks you are fancy and wants to do business with you.

  11. I would love to talk about {YOUR BUSINESS SERVICE TO THE COMPANY}

    You talk, I talk, everybody talks when you are adding value to your life. VALUE TO YOUR LIFE is also a funny subject line. Bring the value and get the customer.

  12. Here’s an idea for you

    Bring them an idea that could bring value to their business, and close that sale!

  13. Quick question about {YOUR FUTURE CLIENTS ISSUE YOUR BUSINESS SOLVES}

    Point out a potential problem your prospective client may encounter and ask them if they would consider hopping on a call to review the opportunity.

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  14. Change your position about joining {YOUR COMPANY}?

    Maybe your prospective client is not happy with your competitor today and may want to try out your services instead. The time is now!

  15. Here’s a perk for {PROSPECTIVE CLIENT}

    Be specific on the benefit you can bring to the table so they want to work with you.

  16. NAME, you have X options to get started!

    Bring different aspects to the table that benefit you and the company.

  17. This is how COMPETITOR gets PROFIT

    Let’s be honest, you tried to cheat and look at the persons paper next to you to see their answers before providing yours. Cheater! Reality is that your prospective client has competitors and you want to bring that up as if they are successful with you already, they may have FOMO or Fear Of Missing Out and want to test you out solely due to the fact that their competitor is seeing great results with you as well. Lock in down!

I hope these subject lines were helpful for you and can get you to win more business. Happy selling, you beast you! Lock it down!

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10 Sales Memes for a Good Laugh

In a way we are all salespeople, aiming to please and get the acceptance of others for likability, pride and most of all, money! Being in sales is not for the meek, you need a heart of gold and the ability to brush off neigh sayers that will reject your proposal via an email block, curse words, or my personal favorite, the response only with remove in the body! Awesome sauce!

I have seen it all, from hostile house wives to nasty executives, some people just do not liked to be pitched over email or telephone. Whatever you are selling, they just aren’t buying it! With that being said I have found the top sales memes that play on all the funny emotions sales people go through as they help try to promote new business. Enjoy!

1.

Ugh. We can all relate to this. How is it legal that the government can take away half of our hard earned commission checks? Somehow it is and every time I am stumped by the flagrant slice of pie that is taken by good ole Uncle Sam before it is deposited in my bank account. Yikes!

 

2.

The stress of getting, signing, contracting, getting all processed and finalized can cause premature wrinkles. Over the last 5 years I feel like I have aged 15 with the amount of hand holding I have had to do with clients and coworkers. Oy vey!

 

3.

I have one potential client that saus this every time. Ain’t got time for that!

4. So interesting to over hear others talk about similar products and how they either help or hurt their business in some way. I find it funny too when the potential client complains about the competitor, but still decides to stay with them! Jeez louise.

5.

You have to ride or die here folks, and live, breath, act, walk, talkyour sale. Failure only is good when you learn from it and adjust.

6.

Coffee, coffee, coffee! It is the only way to bust out 1,900 introduction emails in one hour so you can sit and watch Netflix the rest of the day. Wha, wha, what?! No Netflix at work, duh guys.

7.

This is the worst. You know management really hates you when they ask you to train the underpaid newbee they hired so they can do your job for half the money. Good luck with that!

8.

Why is it that non- sales executives that have no idea how to sell and maintain accounts get to decide our fates? Unrealistic sales goals are such a bummer and can sometimes be counter productive. It is always good to talk to your sales person before hand to find out what they think there sales goal should be to get an idea of what they think they can accomplish.

9.

Dude! This is awful. There is always that guy who thinks he is Tom Brady. Step back bro! Just because your parents still pay your rent doesn’t mean your poop doesn’t stink. Giddy up boy, better get that next sale!

10.

Why is it that every new sales job you take you are in tiger blood beast mode than 2 months later you are over it? Brenda in finance is why. You just don’t care like Brenda in finance who is living off your sales cuts. Sarcasm delivered to you sales freaks! Here’s to your next inked contract! 👍😎🦄🛫🌞🎅👩‍🚀

8 Top Sales Email Subject Lines for a Home Run in 2018

My last post was a hit, so I wanted to share the wealth on some of my greatest email subject lines to help pop off your revenue in 2018!

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SPAM rules the world, hopefully your potential client hasn’t blacklisted you already with your awful pitch. Lol.  Before you prospect your websites, you have to vet it thoroughly to make sure they would benefit from the product or service you offer.  Then you need to make sure the person you connect with is the right person to decide on running with your product or service.

There are many different theories on the different email subject lines that get your potential client to open it, but the main email really is where you have to create and display your relevance and how your product is going to make them soar!

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I have tested many different subject lines, but at the end of the day you have to ask yourself, ‘how is this person/company going to win by working with me?’

Below are the top subject lines I have tested with the best open rates.  This won’t guarantee your success however if your client would really benefit from your product or service, they should at least open your email and NOT put you on their SPAM list with the following subject lines:

  • 10 mins — Friday?
  • New exciting opportunity
  • How’s my timing?
  • Free Idea’s
  • Checking in?
  • Invite
  • Exclusive Invitation
  • [your company] + [their company]

What are your favorite subject lines?  What have you seen work best?

The main factors in closing the sale are plentiful, I would say that if you are lucky enough to get a response or call, make sure you listen to the potential client, ask questions about them and their issues on your products or services and what they do or don’t like about their current situation.  I wouldn’t rehearse bullet points ever, but remember all the benefits and get ready for them to ask a lot of questions on your services including the cost model, time frame of service, key people involved in your product or service, next steps that need to be taken, benefits if their is an expected outcome, and more.

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A few other tips, don’t bullshit your potential client.  Don’t lie, don’t make small talk, don’t let them know about you.  This email is all about them, and how you are helping them take their business to the next level.  Sorry, they don’t care about your awesome weekend, so don’t bring it up.

If you are looking for advice, or have questions on the process, feel free to put your troubles below and I can try to help.  My father was a salesperson and very good at it, so I was able to learn from him growing up, but also learned by doing and experimenting different tactics.

If you put your mind to it, and put your customer first, you can do it!

Have a great weekend!

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Best Instagram Profiles to Kick-Start your Sales Job in 2018

Happy 2018 everyone!  Beast mode time for all those in sales positions this January!  So I thought it would be great to share some of the top Instagram profiles to follow to kick-start your day and help keep you motivated!

As a salesperson, doing the same thing day in and day out can become cumbersome, so it is always great to reevaluate your pitch, mindset and end goal before going into the office to get a clear mind before reaching out to new prospects.

Lately I have been cold emailing prospects to get them on a call to learn about my company’s services, and I have found that the shorter the email the more likely the prospect is willing to respond.  We are so inundated with ads online and via email daily, so getting straight to the point in a sentence or two is really a great way to get people’s attention fast, to respond fast.

Below are the top Instagram profiles I am following to keep me on my A++ game:

salesremastered

salesbros

salestips

sales4salesmen

motivation

movid

getshitdone

Overall the force is within you, you just need that extra motivation to get your next sale!  I love the quote ‘only the average are always at their best’ as everyone knows only how sales cycles work and can influence your lifestyle and well being.

I have been in sales now for over 20 years and I know the most successful sales people always have one thing in common, CONFIDENCE!  We all have bad days, but it is good to have that ‘fake it ’til you make it’ attitude where you can even do your best when things are not great.

I have been at many different companies selling different products and lately I have discovered that I get bored pretty easily with what I am selling.  When I think about what a sale is and how it effects the world it makes me feel better.  All sales are really solutions, bettering your current state.  If you do not believe in the product and know that it won’t really help someone or something, then it is a conflict and I suggest moving on.

Only when you are passionate about making a difference in your own lives or others is when you can truly make a sales and not feel guilt, and feel happy about what you are doing on a daily basis.

I would recommend meditating and taking some time to reflect on your goals this year and how you are going to achieve them daily.

We are in a fresh new year so it is time to make your goals clear to yourself and the world and hold yourself accountable to these goals.

Wishing you a fruitful week!

 

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