My last post was a hit, so I wanted to share the wealth on some of my greatest email subject lines to help pop off your revenue in 2018!
SPAM rules the world, hopefully your potential client hasn’t blacklisted you already with your awful pitch. Lol. Before you prospect your websites, you have to vet it thoroughly to make sure they would benefit from the product or service you offer. Then you need to make sure the person you connect with is the right person to decide on running with your product or service.
There are many different theories on the different email subject lines that get your potential client to open it, but the main email really is where you have to create and display your relevance and how your product is going to make them soar!
I have tested many different subject lines, but at the end of the day you have to ask yourself, ‘how is this person/company going to win by working with me?’
Below are the top subject lines I have tested with the best open rates. This won’t guarantee your success however if your client would really benefit from your product or service, they should at least open your email and NOT put you on their SPAM list with the following subject lines:
- 10 mins — Friday?
- New exciting opportunity
- How’s my timing?
- Free Idea’s
- Checking in?
- Exclusive Invitation
- [your company] + [their company]
What are your favorite subject lines? What have you seen work best?
The main factors in closing the sale are plentiful, I would say that if you are lucky enough to get a response or call, make sure you listen to the potential client, ask questions about them and their issues on your products or services and what they do or don’t like about their current situation. I wouldn’t rehearse bullet points ever, but remember all the benefits and get ready for them to ask a lot of questions on your services including the cost model, time frame of service, key people involved in your product or service, next steps that need to be taken, benefits if their is an expected outcome, and more.
A few other tips, don’t bullshit your potential client. Don’t lie, don’t make small talk, don’t let them know about you. This email is all about them, and how you are helping them take their business to the next level. Sorry, they don’t care about your awesome weekend, so don’t bring it up.
If you are looking for advice, or have questions on the process, feel free to put your troubles below and I can try to help. My father was a salesperson and very good at it, so I was able to learn from him growing up, but also learned by doing and experimenting different tactics.
If you put your mind to it, and put your customer first, you can do it!
Have a great weekend!