20 Email Subject Lines for Sales Success

How many emails do you delete daily? I would say nowadays I am deleting over 50 emails daily from a mixture of both personal and work related emails. Why is that? The email is not targeted to me and does not give me a specific reason or value to open it OR follow up. Being in sales myself an open rate of over 30% is great, but the open rate isn’t all that matters here. You want them to buy your services and become long term business clients.

Main advice for a stellar email is to first and foremost, BRING VALUE! Then keep it real, keep it precise, give a call to action, keep it personalized and keep it relevant.

Mass blanketed emails rarely work anymore, and typically attract the low end of the totem poll business wise. You want to make sure your emails are targeted and relevant to the receiver and his business, to make sure that he is the right person to connect with to approve your services.

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I’ve been testing different email subject lines throughout my sales career and have found the below subject lines to get the highest open rates and closes for business below:

  1. Liz, ready for growth?

When you call out their name, you get their attention faster. Dear Sirs or Hey There is degrading and means you are lazy or not doing your research to close the deal.

  1. Netflix Password?

    Never underestimate the power of a JOKE! Humor always works! It lightens your potential prospects up and gives it an airy feeling to het them interested in what you are serving up.

  2. Question about {THEIR PROBLEM YOU SOLVE}?

What problem are you looking to solve when you are emailing your potential client? Make sure this is stated in the body of the email to make sure your reach out provides enough value for them to want to respond and act to buy your services.

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  1. Matt recommend I get in touch

    When you are able to look at your potential clients name on LinkedIn, it is great when you already have someone in common that you can mention that may bring relevance to you and the business you offer by legitimizing your services and making you known with your industry somehow.

  2. Helping you

    If you are not able to help the person you are reaching out to there is no reason to be reaching out in the first place. Make sure you research and know your audience before getting in touch.

  3. I found you via LinkedIn

    Looks great on your end because it shows you are scoping out your propects ahead of time and doing your due diligence prior to reaching out. Kudos!

  4. {DAY OF THE WEEK or PRODUCT YOU SELL} Blues? Let me help

    Turns out not everyone is thrilled about their job! Haha! Most people are on the 9 to 5 grind and are probably not in a great mood. Calling them out and offering a helping hand goes a long way.

  5. 3 Steps to New {RELEVANT BUSINESS THEY OFFER}

    I love lists that guide me to help me or my business. Pointing out flaws or problems within their business that you can help solve will help give them a reason to reach back out to you to use your services.

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  6. {NAME}, what would you do with a few extra grand?

    Money sells! If your business is able to provide them value or straight bring them new money it should be called out in the body of the email, giving them the pathway to the promise land.

  7. A New Strategy from {YOUR BUSINESS}

    Everyone wonders if their current pathway is the right one. Bringing new strategies to the table will help make them believe you know their issues and are ready to help them.

  8. Trying to connect

    This one is simple and sweet, should be followed up with a few dates and times that would work for them to connect a on a call or screen share to go over the services. I have found that when the person is able to physically see you, there is a higher close rate. So WhatsApp, Google Hangouts and/or Skype are all great ways to capture your audience and build a relationship with them.

  9. (NAME OF THEIR COMPANY}

    Another simple subject line for your email, but it gets them to open it to try and find out what you are all about.

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  10. iPhone Users? OR Sent from my iPhone

    Did you drink the Kool Aid and buy an iPhone? You sly dog you! Because the iPhone has the elite branding here everyone thinks you are fancy and wants to do business with you.

  11. I would love to talk about {YOUR BUSINESS SERVICE TO THE COMPANY}

    You talk, I talk, everybody talks when you are adding value to your life. VALUE TO YOUR LIFE is also a funny subject line. Bring the value and get the customer.

  12. Here’s an idea for you

    Bring them an idea that could bring value to their business, and close that sale!

  13. Quick question about {YOUR FUTURE CLIENTS ISSUE YOUR BUSINESS SOLVES}

    Point out a potential problem your prospective client may encounter and ask them if they would consider hopping on a call to review the opportunity.

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  14. Change your position about joining {YOUR COMPANY}?

    Maybe your prospective client is not happy with your competitor today and may want to try out your services instead. The time is now!

  15. Here’s a perk for {PROSPECTIVE CLIENT}

    Be specific on the benefit you can bring to the table so they want to work with you.

  16. NAME, you have X options to get started!

    Bring different aspects to the table that benefit you and the company.

  17. This is how COMPETITOR gets PROFIT

    Let’s be honest, you tried to cheat and look at the persons paper next to you to see their answers before providing yours. Cheater! Reality is that your prospective client has competitors and you want to bring that up as if they are successful with you already, they may have FOMO or Fear Of Missing Out and want to test you out solely due to the fact that their competitor is seeing great results with you as well. Lock in down!

I hope these subject lines were helpful for you and can get you to win more business. Happy selling, you beast you! Lock it down!

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