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4 Content Marketing Verticals That Sell

It’s difficult to understand what kind of content you want to create as a marketer. There are so many different options that it is difficult to know where to start!

Luckily we were able to create 4 content marketing verticals that aim to sell and produce revenue for your site or social platform.

Let’s get started!

INTEREST

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When we talk about interest, we talk about providing a certain solution to the buyer. Therefore the role of the content is to solve others problems, and to inform or interest them in different ways to solve that particular problem.

Here is a list of the type of INTEREST ideas and categories to market to your potential buyers!

1. Educational videos

2. Training videos

3. Presentation

4. Solution pages

5. Whitepaper

PURCHASE

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Cha ching! The role of purchase content is to show value to your product and create the intent to purchase.

These types of videos remind me of HSN.com, where they create both live and prerecorded videos of people selling and using the products.

Here are some examples of purchase videos to help you promote and sell your products.

1. Tailored Workshops

2. ROI Tools

3. ROI Case Studies

4. Exclusive presentations

5. Estimate

6. Consultation

7. Live Demo

8. Coupon

AWARENESS

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Here the purpose of the content is to help the buyer solve problems, and get an answer they need to make that problem go away.

Here is a list of the different types of content you can produce:

1. Podcasts

2. Blog posts

3. Articles

4. Videos

5. Thought leadership

6. Ebooks

EVALUATION

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When a creator creates an evaluation video, they are looking at all of their options to understand which product is the right one to choose that has the capability and capacity to effectively solve their problems.

1. Sample

2. Data Sheet

3. Demo video

4. Comparisons

5. Product Marketing

6. Virtual Classrooms

7. Free Trials

8. Buying Guides

9. Product webinar

10. FAQ

What type of content do you think you should create? And why?

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