It was 1962.
It was the tale end of the Great Depression.
Unemployment was up over 600%.
Bob saw his community struggling.
He wanted to help.
He thought of creating a hyper local print directory for local businesses looking to engage his community.
Hundreds of local business owners jumped on board, lining up to get in the directory.
It was distributed to local communities.
Business got people in their stores.
It helped thousands of families.
It expanded to over 700 locations.
It is still around today.
Can you guess the name of the company?
The moral of the story is, legacy businesses are created out of hard times.
How are you adjusting to the new normal and how are you making your shift?