Entrepreneurs must be willing to be understood for a long time.

It’s not an experiment if you know it’s going to work.

What is dangerous is not to evolve.

Work hard, have fun, and make history.

If you don’t want to be criticized for goodness sake don’t do anything new.

Your brand is about what other people say about you when you are not in the room.

If you create a great experience, customers tell each other about that. Word of mouth is very powerful.

What we need to do is always lean into the future: when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.

There are two kinds of companies. Those that charge more and those that charge less. We will be the second.

Life’s too short to hang around people that aren’t resourceful.

You don’t choose your passions. Your passions choose you.

If you can’t tolerate critics, don’t do anything new or interesting.

If you double the number of experiments you do per year, you’re going to double your inventiveness.

One of the few mistakes people make is they try to force an interest on themselves.

Our biggest cost is not our powers, our servers, or our people, it’s lack of utilization, it dominates all other costs.

You’re not going to make Hemmingway better by adding animation.

I knew that if I failed I wouldn’t regret that, but I knew the thing I might regret is not trying.

The common question asked in business is why, which is a good question. A better question to ask is why not?

There’s always serendipity in discovery.

If you don’t understand the details of your business, you are going to fail.

Failure and invention are inseparable twins.

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

If you only do things where you know the answer in advance, your company goes away.

What other Jeff Bezos quotes are you loving today?

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