Hotwire.com has recommenced it’s media spend this month by doubling down on the LA market with Radio and Youtube buys that promote the site.
It’s a smart move. Targeting all media into a few hot spots, whether it be a one day or a week flight, when you concentrate media in a smaller time frame with different outlets it works.
This is great news for the travel industry as media spend from many multi media spends like Expedia at 5B were put to a halt in March due to COVID concerns.
We always pop back, as many that have lived here in the US know. We always make a comeback.
What other media budgets have you seen make a comeback this month?