ExhangeWire announces that MGID has signed MSN, Microsoft, as their new global publisher partner for native ads.

CEO of MGID, Sergii Denysnko notes that, “MGID works with thousands of premium publishers globally and we are very excited to now be expanding our portfolio with one of the world’s most reputable media outlets to power better results for brands. Partnering with Microsoft enabes us to combine premium inventory and content with our diverse ad solutions to connect marketers with their audiences at scale. Both companies are focused on localisation to ensure global consumers are served relevant, engaging, and reliable content – which is especially important in a time of increasing fake news.”

MGID’s competitors include Taboola and Sail Thru.