People don’t buy what you do, they buy why you do it. And what you do simply proves what you believe. – Simon Sinek

It is better to disappoint people with the truth, then to appease them with a lie. – Simon Sinek

Bad leaders believe that they have to project control at all times. – Simon Sinek

Leadership is a way of thinking, a way of acting, and most importantly a way of communicating. – Simon Sinek

No matter when or where, always bring your A game, because you never know when it will open doors for you. – Simon Sinek

Leadership requires two thongs: a vision that does not yet exist and the ability to communicate it. – Simon Sinek

The cost of leadership is self interest. -Simon Sinek

If no one ever broke the rules, we would never advance. – Simon Sinek

Dream big, start small. But most of all, start. – Simon Sinek

The role of the leader is not to come up with all the ideas. The role of the leader is to create an environment where great things can happen. – Simon Sinek

There is a big difference from giving directions to giving direction. – Simon Sinek

The goal is to not do business with everyone who needs what you have. The goal is to do business with people who believe what you believe. – Simon Sinek

The only way to find out if it will work is to do it. – Simon Sinek

If you want to be happy, do something for yourself. If you want to feel fulfilled, do something for someone else. – Simon Sinek

Working hard for something we don’t care about is called stress; working for something we love is called passion. – Simon Sinek

The goal is not to be perfect by the end, the goal is to be better today. – Simon Sinek

If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you. – Simon Sinek

A boss has the title, a leader has the people. – Simon Sinek

We are not victims of our situation. We are architects of it. – Simon Sinek

You can easily judge the character of a man by how he treats those that can do nothing for him. – Simon Sinek

Innovators are the ones whose dreams are clearer than the reality that tells them they’re crazy. – Simon Sinek

If you want to achieve anything in this world, you have to get used to the idea that not everyone will like you. – Simon Sinek

Safe is good for sidewalks and swimming pools, but life requires risk if we are to get anywhere. – Simon Sinek

To succeed takes more than the desire to win, it also takes the acceptance that we could fail. – Simon Sinek

Integrity is when our words and deeds are consistent with our intentions. – Simon Sinek

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