Fortnite was launched to the pubic in 2017 as a free-to-play, battle royale sandbox survival game that was available on iOS, aOS, and Nintendo Switch.
It has gained a tremendous user base, from 250 million last year to 350 million users this year and counting.
When we were in NYC last year, Fortnite had massive banners in Times Square, the mecca of all major brand advertising. Bigger brands like Maruchan Ramen Noodles, Pepsi, Coach, Coca Cola, and more consistently advertise here.
It’s main demographic is skewed younger males aged 13+ to upwards of 18, and can be younger depending on the kids parents.
Fortnite was created by Epic Games, a gaming developer that has been in the space since 1991. In March of 2013, Tencent Holdings invested $330 million dollars into the company, read more about it in this article about it in Polygon here.
BusinessofApps.com shows us the Key Fortnite statistics data, link here, or read below:
- 250 million Fortnite players in total (March 2019)
- 78.3 million Fortnite players in August 2018 – the single-month record
- Record for concurrent players stands at 8.3 million, recorded October 2018
- Fortnite reached 100 million iOS downloads within five months
- Launch of Fortnite Chapter 2 saw content delivery network Akamai’s traffic peaking at 106 Tbps – over twice the usual daily figure
- Newzoo find that 53% of Fortnite players were aged 10-25
- 62.7% of Fortnite players (excluding those younger than 18) are aged 18-24 according to one analysis, while another finds 45.75% fall into this age bracket
- The same two analyses found that either 72.4% or 83.7% of Fortnite players are male
- There were no female players at the Fortnite World Cup finals in July 2019
- 36% of Fortnite players consider themselves to be ‘core gamers’
- 53% of US Fortnite players don’t play any other major battle royale titles
- Median weekly time spent playing Fortnite stands at 6-10 hours
- In October 2018 Fortnite was viewed for 67.7 million hours on Twitch (the second-highest total), and 42.4 million hours on YouTube (the highest figure)
- In July 2018, 148 million hours of Fortnite were viewed on Twitch
- During that month, concurrent viewers numbered 205,259
- The average number of concurrent broadcasters peaked in January 2019, at 13,715
- Record number of concurrent Fortnite viewers was logged in October 2019, coinciding with the black hole event to mark the coming of Chapter 2, at 7 million
- Ninja counts 22.4 million YouTube subscribers,
- Tyler ‘Ninja’ Blevins and Drake’s team-up drew 635,000 concurrent viewers
- Ninja reportedly earns $500,000/month from streaming Fortnite over YouTube and Twitch
- Kyle Giersdorf, aka Bugha, is the biggest earner from tournaments, by virtue of his $3 million prize for winning the Fortnite World Cup in July 2019
- $30 million in total handed out during the Fortnite World Cup, drawn from $100 million prize pot for 2019
- Fortnite World Cup concurrent viewership peaked at 2.3 million (YouTube and Twitch), with 14.1 million hours watched collectively during the final
- Over the course of the whole Fortnite World Cup, 81.8 million hours of content were streamed
- 70% of Fortnite players have made in-game purchases, spending $85 each on average
- Total Fortnite revenue for 2018 is estimated at 2.4 billion
- Epic Games made profit of $3 billion over 2018
- Epic Games valued at $15 billion in October 2018, up from $8 billion in July 2018
The video market continues to see major growth in 2020, what games have you been playing this year?